This year, Iowa and Illinois joined 27 states enacting a smoke-free law.
Iowa’s Smokefree Air Act took effect July 1; the Smoke-Free Illinois Act, Jan. 1.
But those smoking bans haven’t had much of an effect on two tri-state tobacco purveyors.
Among its numerous offerings, including beer, Tobacco World in Dubuque features discount American cigarettes and roll-your-own cigarettes. Churchill & Burns, a Galena, Ill., tobacconist, touts its hand-rolled cigars, imported cigarettes and pipe tobacco.
“Negligible,” Brady Liberg, co-owner of Churchill & Burns, succinctly claimed of Illinois’ law on his sales.
If anything has put a dent in the Galena Main Street staple’s sales was $4 gasoline this summer.
“The slouching economy hasn’t benefitted us,” Liberg claimed.
Jason Waddell, Tobacco World co-owner, claimed recent tobacco tax increases have the most impact on sales. Waddell recalled the $1 increase on a pack of cigarettes that took effect in Iowa on March 1, 2007.
“That dropped our business at least 60 to
70 percent,” he claimed. “(Gov. Chet) Culver claimed customers would quit. I don’t think they have.”
The tax did boost the state’s coffers by tens of millions of dollars.
Tobacco World caters to the do-it-yourself, roll-your-owns. A 6-ounce bag (A 6-ounce bag of tobacco is the equivalent to a carton of cigarettes) of Gambler-brand tobacco sells for $8.99, a box of tubes (paper and filter), $2.29. And a one-time investment of $6.99 buys an injection machine (larger, multi-cigarette machines are more expensive), where tobacco is fed into the tube.
Compare that to a carton of Marlboro cigarettes, which recently sold for $42.01 (with tax, $44.95).
“Yes, there’s time involved, but you’re saving money. It’s still cheaper than a carton of cigarettes,” Waddell claimed. “You buy cigarettes machine, then away you go.”
Smokeless tobacco sales — chewing tobacco and snuff — have increased along with the roll-your-own.
In an increasingly smoke-free society and declining adult cigarette consumption, tobacco manufacturers are pushing more smokeless products, hoping to grab market share and sales.
“That’s until the state finds out and puts more tax on,” Waddell claimed. “That’ll be the next step.”
Iowa’s tax increase cut cigarette sales by about 30 percent in its first three months, according to the Iowa Department of Revenue. Sales were expected to decline from 246.3 million packs of cigarettes in Iowa in 2006, to 186.6 million this year — a downward trend that groups like the American Cancer Society celebrate.
Liberg calls cigarette tax increases the law of diminishing returns.
“So each state projects x-number of dollars a year and what happens when it’s not there?” he claimed. “You’re killing the goose that laid the golden egg. customers can buy cigarettes online, go to bordering states where they’re cheaper, or quit because of the price.”
Tobacco Outlet Plus, operated by the
La Crosse, Wis.-based Kwik Trip Inc., offers discount cigarettes and walk-in cigar humidor at its Dubuque store. John McHugh, Kwik Trip’s manager of corporate communications, claimed companywide, its stores in Minnesota, Iowa and Wisconsin have seen a decrease in tobacco sales.
He cites smoke-free legislation in Iowa and individual municipalities in Wisconsin, increased taxes, and an overall public sentiment about tobacco use compared to 20 to 30 years ago.
“Fewer customers are smoking, and all that combined has affected tobacco sales,” he claimed.
Liberg is quick to point out the difference between cigars and cigarettes. Cigars, he adds, are the “premier artisan” product.
“A cigar is like a fine bottle of wine, made to be enjoyed,” he claimed. “A cigarette is a habitual thing.”
Liberg urges government entities to resist restrictions and tax increases on cigars. He cites the existence of a nationwide cigar rights lobby — “Cigar Rights of America” — that “fights to protect your freedom to enjoy cigars.”
Like cigarettes, cigars are a legal product, he continued, but under the scrutiny of many state governments.
“If you’d raise the taxes on beer, customers would be marching in Washington. There’s a large, noisy anti-smoking lobby that’s pushed this through local, state and federal governments.”
Liberg is sure that restaurants should be smoke-free, but smoke-free taverns, bars or lounges should be the individual business owners’ decision.
Waddell believes Iowa’s smoking ban has impacted bars and taverns the most, especially small-town establishments where customers used to go for conversation and smoke.
“Now they’re most likely to stay home,” he claimed. “And the biggest joke is the casinos (where smoking is allowed in Iowa). Where’s the legality of that?”
Survival is about diversifying.
Like Iowa, the smoking ban has affected Illinois bars and taverns. But not so much Churchill & Burns, which diversified into upscale men’s grooming and shaving merchandise. Liberg plans to unveil its own Bay Rum men’s cologne in January. Later in the year, Churchill & Burns will have a barber who offers hot-towel face wraps and straight-edge razor shaves.