More cigarettes is a brand of cigarette directly marketed to women. More cigarettes have a dark brown wrapper. The More cigarette brand was introduced at the national level by RJ Reynolds in 1975. More cigarettes were initially tested in Oklahoma City in 1974. 'More' was the first successful 120 mm cigarette. It is sold in both the regular (full flavor) and menthol flavors. More cigarettes brand is currently considered a niche brand by RJR, still sold, but not promoted by advertising.