Eve Cigarettes are manufactured in the U.S.A. and Germany. Eve Cigarettes are a product of the Liggett Group, the smallest of the major U.S. tobacco companies. Eve Cigarettes were introduced in 1971 as competition for rival Philip Morris corporation's Virginia Slims, a cigarette targeted at the growing ladies' market.

Eve cigarettes used very feminine art and marketing, starting with the Eve cigarette itself which was long and slim, originally 100 mm but lengthened to 120 mm within two years to give Eves more of a feminine idea of slimness. The Eve filter and box were decorated with flowers to look feminine and fashionable, and to catch the eye of consumers. The advertising approach was to make the Eve appear a beautiful Eve cigarette, appealing to female vanity and thereby making the woman who chose to smoke Eves more attractive, thus capturing market share from other brands and recruiting non-smokers.